I am over the moon about all things HUM !

I read this article in GOOP, by Dr. Frank Lipman the other day and flipped – I realized I needed some D BADLY! I asap hopped over to HUM and scooped up:

HERE COMES THE SUN ($10)

boosts D3 deficient bodies

High Potency vitamin D3
Perfectly dosed for busy professionals

Dr. Frank Lipman on Vitamin D Deficiency via GOOP

For the last 30 years or so, doctors (dermatologists in particular), health officials, beauty experts, and many product companies have been demonizing the sun. They’ve told us to avoid it because without sunscreen, exposure to the sun’s rays will damage skin and cause cancer. But this oversimplification distorts the facts. In the past few years, numerous studies have shown that optimizing your Vitamin D levels may actually help prevent as many as 16 different types of cancer including pancreatic, lung, breast, ovarian, prostate, and colon cancers. And the best way to optimize Vitamin D levels is through safe, smart and limited sunscreen-free exposure to the sun.

For hundreds of thousands of years, man has lived with the sun: Our ancestors were outdoors far more often than indoors. We developed a dependence on sunshine for health and life, so the idea that sunlight is dangerous does not make sense. How could we have evolved and survived as a species, if we were that vulnerable to something humans have been constantly exposed to for their entire existence? Is it possible that our bodies are made in such a way that the sun is really a lethal enemy? Not in my opinion. Like all living things, we need sunshine, and it feels good for a reason. Much as plants harness the sun’s rays through photosynthesis, our bodies use sunlight to help the skin produce the Vitamin D it needs to build bones, quell inflammation, bolster the immune system and protect against cancer (including skin cancer).

Let the Sun Shine In

Western medicine has made a practice of telling us to abstain from things that are bad for us in extreme quantities, when in fact those same things⎯fat, salt, and sunshine for example⎯are very good for us when consumed wisely and in moderation. In the case of sunshine, our UV paranoia is contributing to a silent epidemic: Vitamin D deficiency. It’s silent because most people don’t know they are deficient. And it’s deadly, because this deficiency can lead to cancer and a multitude of other diseases. But we’ve demonized the sun and been brainwashed into believing that even small amounts will harm us. We are told to slather on sunscreen whenever we are in the sun, which blocks Vitamin D production and exacerbates the Vitamin D deficiency induced by our modern, indoor lives.

Studies show that as many as three out of four Americans suffer from Vitamin D deficiency. A study published in 2009 in the Archives of Internal Medicine (a leading scientific journal), found that 70% of Caucasians, 90% of Hispanics and 97% of African Americans in the US have insufficient blood levels of Vitamin D. Indeed, it’s thought to be the most common medical condition in the world, affecting over one billion people and we now have research showing just how essential Vitamin D is to health.

U.S. and Norwegian researchers have found that people who live in higher latitudes are more prone to Vitamin D deficiency and more prone to developing common cancers and dying of them. It’s now thought that this is due in part to the body’s inability to make enough activated Vitamin D to help regulate cell growth and to keep cell growth in check. Independent scientific research has shown that whether you live in a sunny or not-so-sunny climate, exposure to the sun and its UVB radiation will increase your production of Vitamin D and help lower the risk of a host of debilitating and fatal diseases—including many cancers, heart disease, high blood pressure, Type I diabetes, multiple sclerosis, and depression.

And now the experts are concerned that we’re passing an epidemic of Vitamin D deficiency down to a new generation. Studies have shown that Vitamin D deficiency may imprint on an infant for the rest of his/her life. Infants that are deficient at birth can remain Vitamin D deficient for the first several months after birth, which may put them at risk of developing many chronic diseases much later in life.

Head over to GOOP for the full article.

HUM is the easiest site and best brand to grab all your beauty supplements. Here are some of their other amazing supplements.