Category Archives: CHOW

Cauliflower is the new everything! Cali’flour Crusts are here!

May 26, 2017

Cali’flour Foods is making Califlower pizza crusts and let’s just say UM YAY!

I literally saw this on my Instagram feed in an ad and ASAP hit SHOP NOW. Cauliflower is everywhere these days – even in smoothies. It’s taking over bananas for smoothing and flour for baking and these crusts are so good, I just ate the entire package of 6 servings with melted Almond Cheese. I AM LOSING IT. THEY ARE INSANELY DIVINE!!! I’m scared about how quick I will go through them. THEY ARE THAT GOOD.

Store locator

2 crusts are $12.95,made of a proprietary blend of 4 simple ingredients: cauliflower, cheese, eggs, and spices. These 9 inch crusts will come to you precooked and ready to add your favorite toppings.


Nutrition Facts See the recipes page to find great topping ideas!

Each crust counts as 6 Weight Watchers points with both The Original and Smart Points programs!! For Take Shape for Life coaches and clients; a full crust counts as a half a lean and 3 greens.


BACKSTORY of the founder:

23.5 million people suffer from an autoimmune disease. I am one of them.
After being diagnosed with Lupus, I realized I needed to change my habits. However, change is not always easy. I quickly realized that if I was going to have long term health and success I would need to make food that was both healthy and tasty! With that in mind, I set out to create food that could be enjoyed by all. I measured the success of the product by my inflammatory reactions and finally came up with healthy and delicious alternatives to some of my favorites!

It was there that Cali’flour Foods was born. 


May 24, 2017


Luxe Fitness is a New Zealand based company, launched in April 2016.

Luxe products are New Zealand made & manufactured from mostly local ingredients.
New Zealand is renowned for it’s world class dairy industry.
Luxe Protein Powder is made with the cleanest and highest quality whey
in the world (Grade 7).

Comes With:

1.2kg Bottle of LUXE Fitness Fat Burning Protein Powder USUALLY: $69 USD
1 Bottle (90 Capsules) of LUXE Fitness Fat Burners USUALLY: $45 USD
400ml LUXE Fitness Protein Shaker USUALLY: $5 USD
14 – 28 Day LUXE Matcha Detox Tea USUALLY: $59 USD
LUXE Workout Plan + Food Guide (E-Book) USUALLY: $99 USD


LUXE Fitness Fat Burning Capsules

(90 Vege Capsules)

• Support weight management

• Promote fat to be used for energy (fat burning)

• Increase metabolic rate (the rate your body turns food into energy)

• Appetite control

• Encourage thermogenesis (burn more calories to generate heat and produce energy)

• Promote healthy energy levels

 Low in caffeine



LUXE Fat Burning Capsules are to be used in conjunction with regular exercise and a healthy, balanced diet.

Take one capsule twice daily 30 minutes before a meal with a glass of water.

2 capsules MAXIMUM per day


Green Tea (98% Polyphenols) 3400mg

Green Coffee Bean (50% Chlorogenic Acid)

L-Carnitine (from L-Tartrate) 100mg
Vitamin B5 (Calcium Pantothenate) 8mg
Vitamin B6 (Pyridoxine) 6mg


Vege Capsule – Suitable for Vegetarians 

Luxe Fat Burning Protein Powder is an advanced, high-protein formula:

• Promotes muscle growth and strength

• Increased muscle mass can speed up your metabolism

• Supports muscle recovery after exercise

• Top up critical micronutrients (Vitamins & Minerals)

• Meals high in protein are satiating, causing you to feel fuller for longer 

• Contains BCAA’s that aid in reducing muscle breakdown

• Green Tea promotes an increased metabolic rate

• L-Carnitine encourages fat oxidation (using stored fat to produce energy) – In Chocolate Flavour ONLY

• 100% Gluten Free



Straight grade New Zealand Whey Protein Powder sourced from happy hormone and chemical free cows that graze on lush green New Zealand pastures known to produce quality dairy.

The result is the cleanest whey protein powder available in the world.



What is Protein Powder for?

Protein helps to build and maintain lean muscle mass, strengthen your immune system, repair damaged cells and tissues (muscle recovery), top up micronutrients within your body (vitamins and minerals). Whey Protein also contains BCAA’s that aid in reducing muscle breakdown

If you are trying to ‘lose weight’, you want to lose more fat and less muscle. Substituting carbs and fats within your diet with more protein will go a long way toward ensuring the weight you carry is muscle, not fat (change your body-fat composition). An increased muscle mass can speed up your metabolism.

Protein Powder is a low calorie way to get your protein. That’s because protein powders contain little if any grams of fat or carbohydrates, so all of their calories come from protein. Meals high in protein are satiating, causing you to feel fuller for longer, keeping your hunger at bay. 


When are the best times to consume Protein Powder?

Immediately after exercise 

Solid food takes time to digest and break down protein, whereas Protein Powder shakes only take about 30 minutes to reach your muscles after consumption to begin healing muscle tissue.

When you wake up 

This will prevent the muscle breakdown that occurs as a result of fasting (not eating) overnight. Sprinkling some powder in your oats or pancake batter can help turn breakfast into high-protein meal.

As a snack 

When you’re strapped for time, getting a decent amount of protein in your diet can be challenging. Mixing Protein Powder into a shake or smoothie can help you hit your protein goals wherever you go.

Before weight training 

Enhance muscle strength and increase endurance during your workout.



Bottle: 1.2kg

Serving Size (2 Flat Scoops): 32g

Servings Per Bottle: 37.5



Typical Values                 Ave Quantity (Per 32g Serve) Ave Quantity (Per 100g)
Energy (kJ) 525kJ 1640kJ
Calories (kcal) 125kcal 392kcal
Protein 22.4g 70.1g
Fat (total) 1.8g 5.5g
Fat (saturated) 1.1g 3.5g
Carbohydrate 4.7g 14.7g
Sugars 0.9g 3g
Sodium 113mg 352mg
Green Tea Extract 100mg 312mg
L-Carnitine (L-Tartrate) 100mg 312mg
BCAA’s 7.3g 22.6g



New Zealand Whey Protein Concentrate, Sunflower Lecithin, Vanilla flavour, Magnesium Amino Acid Chelate,Green Tea Extract (98% polyphenol)L Carnitine (L- Tartrate), Xanthum gum, Sucralose, Ascorbic Acid (Vitamin C), Zinc Amino Acid Chelate, D-Alpha Tocopherol (Vitamin E), Niacin (Vitamin B3), D-Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Thiamine Hydrochloride (Vitamin B1), Cholecalciferol (Vitamin D3), Riboflavin (Vitamin B2), Cyanocobalamin (Vitamin B12)

Allergen Warning

Contains Dairy (Whey)




Typical Values                 Ave Quantity (Per 32g Serve) Ave Quantity (Per 100g)
Energy (kJ) 531kJ 1660kJ
Calories (kcal) 127kcal 397kcal
Protein 22.6g 70.7g
Fat (total) 2.1g 6.7g
Fat (saturated) 1.3g 4.2g
Carbohydrate 3.9g 12g
Sugars 0.9g 2.9g
Sodium 115mg 360mg
Green Tea Extract 100mg 313mg
L-Carnitine 100mg 313mg
BCAA’s 7.3g 22.6g



New Zealand Whey Protein Concentrate, Sunflower Lecithin, Cocoa, Magnesium Amino Acid Chelate, L-Carnitine (L-Tartrate), Green Tea Extract (98% polyphenol), Sucralose, Dark Chocolate flavour, Vanilla Flavour, Ascorbic Acid (Vitamin C), Zinc Amino Acid Chelate, D-Alpha Tocopherol (Vitamin E), Niacin (Vitamin B3), D-Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Thiamine Hydrochloride (Vitamin B1), Cholecalciferol (Vitamin D3), Riboflavin (Vitamin B2), Cyanocobalamin (Vitamin B12).

Allergen Warning 

Contains Dairy (Whey) and Soy (Cocoa)




Typical Values                 Ave Quantity (Per 32g Serve) Ave Quantity (Per 100g)
Energy (kJ) 522kJ 1630kJ
Calories (kcal) 124kcal 390kcal
Protein 22.8g 71.4g
Fat (total) 2.7g 8.36g
Fat (saturated) 0.6g 1.89g
Carbohydrate 1.98g 62g
Sugars 0.08g 0.25g
Sodium 368mg 1150mg
Green Tea Extract 100mg 312mg
L-Carnitine 100mg 312mg
BCAA’s 7.3g 22.6g



Pea Protein Isolate, Vanilla flavour, Magnesium Amino Acid Chelate, Green Tea Extract (98% polyphenol), L-Carnitine (L-Tartrate),Xanthum gum, Sucralose, Ascorbic Acid (Vitamin C), Zinc Amino Acid Chelate, D-Alpha Tocopherol (Vitamin E), Niacin (Vitamin B3), D-Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Thiamine Hydrochloride (Vitamin B1), Cholecalciferol (Vitamin D3), Riboflavin (Vitamin B2), Cyanocobalamin (Vitamin B12)


LUXE Fat Burning Protein Powder contains the following Vitamins & Minerals

Vitamin D (cholocalciferol)

Vitamin E (d-alpha-tocopherol)

Vitamin C (ascorbic acid)

Vitamin B1 (thiamine)

Vitamin B2 (riboflavin)

Vitamin B3 (niacin)

Vitamin B5 (pantothenate)

Vitamin B6 (pyriodoxine)

Vitamin B12 (cyanocobalamin)




WARNING: Not suitable for children under the age of 15 years old. If pregnant, breastfeeding or on prescription medicine seek professional medical advice prior to use.




Luxe Matcha Cleansing Tea is packed with ingredients traditionally known to help reduce bloating, cleanse your system, support metabolism, and boost energy.*

• Made in New Zealand

• Whole plant dandelion supports liver and kidney detoxification

• Cranberry fruit powder soothes and cleanses the urinary system

• Beetroot powder encourages cleansing of the blood and liver

• Celery seed targets fluid retention

• Ginger soothes gas, discomfort and bloating

• Japanese matcha green tea supports a healthy metabolism

• Nettle supports cleansing and healing




Add 1 scoop to a cup of water (either near boiling or cold). Consume twice daily on an empty stomach and avoid eating for 20 minutes after.



Add 1 scoop to a cup of water (either near boiling or cold). Consume once daily on an empty stomach and avoid eating for 20 minutes after.

Dietary Supplement

Net Weight: 112g



Results from consuming Luxe Matcha Cleansing Tea may vary from person to person.

Not suitable for children under the age of 15 years old. If pregnant, breastfeeding, on prescription medicine or have any specific medical conditions seek professional medical advice prior to use. Do not exceed the recommended dosage.

This product is not intended to diagnose, treat, cure or prevent any disease.

IMMORDL is Slaying the Nitro-Infused Coffee Game With Their Super Food Elixir

May 10, 2017


Another reason to run across the street to EREWHON.

Scott Holmes. I LOVE YOU AND YOUR TEAM for making the sickest, best, most divine coffee elixir on the market.

Scott, who along with his veteran health and wellness team introduced IMMORDL to world and it’s a better place now.

WHAT:  The world’s first nitro-infused super coffee supplement elixir. They recently walked away winning VegWorld Magazine’s prestigious “Best of Show” Award, and was named leading “Standout” product by super food chef and New York Time best-selling author Julie Morris, who wrote “This stuff is liquid luxury. Seriously.” 

To me it tastes like velvet. 

IMMORDL Nitro Super Coffee Energy Supplement is designed to give clean, stable and sustained energy and vitality, without the spike or crash.

They are disrupting the market by defining a new superfood supplement category all their own that incorporates energy, coffee and functional supplements.

IMMORDL recipe and formula is remarkably unique and hitting the shelves this spring only in Southern California. 

One botlle has two servings with 180 calories each so plan accordingly and share with a friend. The fat is the GOOD coconut oil. This is a SUPERFOOD. That tastes like I’m licking the gates of heaven. It’s retailing for $7.99 which is less than you’re paying for the fancy juice and just as valuable to your system (if not more?).

IMMORDL begins with a labor intensive, triple-distillation process of their organic, Arabica coffee, and infuses organic and wild-harvested superfoods into a smooth coconut base. The added benefit of the coconut, beyond tasting amazing, is to help facilitate the functional herbal supplements into the body. IMMORDL sources organic Maca, from the high elevations of Peru; wild-harvested Rhodiola Rosea; and organic Guarana, used by ancient Aztecs for energy.

Crafted in California, IMMORDL is a conscious and mindful approach to living a good life, and have already established themselves in leading West Coast healthy grocers and juice bars. They are currently served fresh on tap from Downtown Los Angeles to Santa Barbara, including Erewhon Market, Juice Ranch, Sunlife Organics, Organic Muscle and Romancing the Bean.  

IMMORDL brings their one of a kind multicultural blend of herbal supplements and plant based ingredients together, creating a full-spectrum energy solution. While doing so, they are committed to produce products that ensure positive environmental impact and both solution-based and sustainable, by their commitment to no plastic bottles, and make every effort to work in harmony with farmers who supply IMMORDL ingredients. This paleo and vegan-friendly energy elixir supplement is non GMO and Gluten free.


May 8, 2017


AND use this code at checkout for an exclusive GROOMED LA discount!  CODE: GROOMED20

Laird Hamilton is a world-renowned big-wave surfer, fitness guru and coffee connoisseur. He created this creamer blend after years of experimenting with adding fats to his morning coffee. The GREAT news is no butter or insane calories. And all the benefits of superfood coffee. So far I’ve dug into the Cacao and Superfood and OH MY EFFEN GOD – SO GOOD!!!!!!

So far, Laird Superfood is the only coffee company that has solved the problem by using food-grade nitrogen packaging system.  Laird is not the only company that is using Nitro flush to solve the fresh problem.  They are the only ones doing it fully by removing 100% of the oxygen, where everyone else leaves 3.5% o2 in the bag which still will age the coffee rapidly.  Its another item where Laird takes the process to the extreme. That’s our mantra…:)   The result is a better, fresher-tasting cup every time.  And when you add Laird Superfood Creamer you have the perfect, performance-enhancing drink for whatever you’re doing. (click here for  more on the growing, roasting and packaging of Laird Superfood Coffee)

Since Laird practically lives in the ocean he’s extremely sensitive to environmental issues and sustainability.  Every ingredient is sourced from like-minded organizations like Palm Done Right and Natural Habitats, which adheres to the highest standards for palm oil farming and production. The Red Plam oil is sourced from Ecuador, not SE Asia and No deforestation, No farmer exploitation, No pollution or artificial processes whasoever.  By the summer of 2017 every Laird Superfood product will be certified organic.

“My biggest concern as a businessman – what keeps me up a night – is the consistency and quality of the products that are a reflection of who I am,” Laird says. “I need products that are authentic to who I am, and what I believe in… I believe in innovation and authenticity. I believe that the foods you eat should be as good for the earth as they are for you. And I believe that food should enable you to perform at the highest level, no matter what you’re doing.”




Dairy-Free, Gluten Free, Vegan, Soy Free, Non-GMO coffee and beverage enhancer.

LSF Turmeric Creamer is a delicious, Dairy-Free, Gluten Free, Vegan, Soy Free, Non-GMO coffee and beverage enhancer. Combines a unique blend of coconut milk powder, turmeric and Aquamin (a sea algae that contains minerals such as calcium) with energy sustaining coconut and red palm oils**.

The oils in all Laird Superfood Creamers may increase the body’s ability to absorb curcumin- the active ingredient in turmeric.

Ingredients: Coconut Milk Powder, Organic Coconut Sugar, Organic Turmeric Powder, Aquamin (Calcium from Marine Algae), Organic Extra Virgin Coconut Oil, Organic Red Palm Oil**

** Red Palm Oil sustainably harvests and grown in S. America(Non-Orangutan Habitat) in partnership with Natural Habitats and Palm Done Right.  For more info visit

Contains 1.2g of organic turmeric per 8g serving.

Directions: Add 2 teaspoons or mix to taste. Great in hot coffee, smoothies, or tea. Due to no additives this product may clump. Simply massage bag to break up contents before use.

Allergies: Contains: Tree Nuts (Coconut)

Can also be used as a standalone Dairy Free Golden Milk. Just add hot water to taste and enjoy!



Made from stainless steel there is no need for a traditional blender to enjoy your beverage. The Laird Superfood™ Hand Blender perfectly mixes your superfood creamer into your coffee, froths and delivers a delicious cup of coffee in seconds without the mess and need for power. The mechanical design and custom mix head is easy to use and clean.

For optimal performance you may consider our Laird 15oz Coffee Cups, which are designed to work optimally with the hand mixer.  The barrel shape keeps the liquid in while vigorously mixing.



Laird Hamilton takes exercise and fitness to an extreme level. When he needs to perform, he relies on superfoods to carry him the extra distance. Laird has been passionate about using mushrooms as a novel source of super nutrition. That’s why he created this superfood blend to give you added energy* for your workouts or for your demanding day.

Four unique mushrooms have been combined for endurance (cordyceps), recovery (chaga), brain health (Lion’s mane) and immune system function (maitake)*.

Directions: Take 1-3 Capsules Daily with food. As with any supplement, if you are pregnant, nursing, or taking any medication, consult your healthcare provider before use.

Certified 100% Organic Mushroom Ingredients: Cordyceps Militaris(Cordyceps), Lions Mane(Hericium erinaceus), Maitake (Grifola frondosa), Chaga (Inonotus Obliquus) mycelial biomass powder cultured on organic oats.

Beaming Organic Superfood Café, is slated to open its seventh location inside Century City’s Westfield Mall

May 4, 2017

Southern California’s premier wellness purveyor, Beaming Organic Superfood Café, is slated to open its seventh location inside Century City’s Westfield Mall in June 2017, in conjunction with the highly anticipated reopening of the LA shopping destination.

The superfood staple, beloved for its deeply nourishing, healing and healthful options, will be serving their signature organic, vegan, and gluten-free smoothies, cold-pressed juices, elixirs, snacks, and more. We’d love for you to share this information with your listeners and work with you on any potential coverage!

Beaming has been pioneering culinary health and wellness since its inception in 2012 by Founder and Visionary Lisa Odenweller, with programs geared to everyone from athletes to brides (and grooms), to first time cleansers, and more. Through innovative partnerships with famed doulas and healthy food innovators, Beaming has truly set itself apart in this hypercompetitive space.

With locations throughout Los Angeles (West Hollywood, Santa Monica, and Brentwood) and San Diego (Del Mar, La Jolla), the new Century City location only adds to the continual mission to share the Beaming lifestyle to expanded local communities and businesses. Beaming’s “cleanse with food,’ featuring chef-driven dishes, has successfully set them apart in the wellness industry, garnering attention from Hollywood’s A-Listers including Chrissy Teigen, John Legend, Reese Witherspoon, and more.