First of all the stuff smells AMAZING. Ya know when you get your hair washed at the salon and you say "wow, that smells so amazing, what is it?" - well it has THAT smell.
LiQWD uses NANO-HYDRASPHERE SCIENCE :
Nano-Hydraspheres™ carry proprietary blends of hydrating and revitalizing ingredients through the outer hair shaft, deep into the all-important cortex layer, where they control-release essential moisture, active nutrients and strengthening compounds. The result is exponentially increased long-term benefits for strong, healthy hair.
The breakthrough color protection strategy featured in all LiQWD products, ColorLife Technology® delivers sophisticated UV filters that seal color and essential moisture in, keep UV rays out and form a protective webbing around each hair to guard against heat, environmental damage, breakage and frizz. The result is unparalleled richness, color brilliance and weightless shine.
The delicately balanced cleansing system in LiQWD shampoos utilizes organic hydrotropes and buffering agents to create a rich, creamy lather that cleans thoroughly, rinses quickly, leaves no drying residue and helps prevent color oxidation for continuous brilliance. The result is clean, vital, manageable hair.
Complex and sophisticated but never over-powering, LiQWD brings captivating, multi-layered fragrances back to hair care (where unexciting, single-note scents have dominated for decades).
When I use the Volumizing shampoo and conditioner then go nuts with the VOLUMIZING CATALYST ($28/ 150 ML) my hair makes me very, very happy. Full but not out of control or fluffy. Just sexy, beachy hair.
Diggin it big time!